Outside Comfort Zone

Dare to realize your entrepreneurial vision. Leaders create leaders. Train your internal resources; mental strength | social competence | emotional intelligence

Limited spots – Get your ticket!

It takes intelligence and braveness to:

Invest in yourself to upgrade your mindset so you can realize your business vision.

Gain tools though workshops by international mental trainer and entreprenour Ricardo Koanuka, who walks his talks within personal development for business.

The founder, Ricardo Koanuka, has always turned his passion into business. Born in Brazil, lived in the USA and at the age of 30 Sweden, with a vision to expand his entrepreneurial ambitions. Arriving to Sweden, Malmö, without contacts, capital, the language or understanding about the law of Jante…

I meet my biggest fear: Doubt. I started attend business networks in Malmö but people turned their back on me. I let the Law of Jante convinced me that I'm hurting others by being me.

– Ricardo Koanuka, Founder.

When he stopped believed in his vision, he start to feel bad self esteem and lack of self confidence. He reached a point where he could not stand his depression and had to break one of the laws of Jante; You're not to think you can teach us anything. He started to ask for help by joining events with Tony Robbins, became recruited to his crew and educated himself by the creators of NLP, technology for instant change which produce desired result.

In Sweden we have the best external conditions and the greatest access to information to be successful. If you sometimes doubt your vision or need to clarify it, Outside Comfort Zone is the place to train your mental strength, social skills and emotional intelligence. Never let external circumstances shake your vision again!

Mission, goals & story

Upgrade your mindset - become the best version of yourself and achieve your goals with others ambitious doers who are interested in going beyond an average Svensson life.

Everything you want to achieve begins with your mindset.

I realized I'm not alone. A lot of good tools for elevating my self-esteem in my everyday life.

– participant 2017.

Here is just a portion of what you will discover:

    Strengthen your belief in your own ability to create.

    Toolbox for action towards your vision.

    Be comfortable in being uncomfortable.

    Increase your social skills.

Learn with worldwide mind-trainer & doers

Your mental trainer

From Brazil to the United States and at age 30 - Sweden. Founder of Outside Comfort Zone, the production company Koanuka Films & Marketing, director of the documentary Resilience – mindset that stretch our limits and developed his coaching method with the best professionals in the field, John Grinder and Richars Bandler the creators of Neuro-linguistic programming (an approach for personal development, psychotherapy and to communication), also international experts such as Anthony Robbins and Janet Attwood.

Invited speakers:

Read what you'll learn from Daniel Donlind's speech

Read what you'll learn from Bella Malekian's speech

Read what you'll learn from Alexandra Goncalves speech

15 of September 2018


08:00- 08:50 Registration Breakfast and mingel
08:50- 09:00 Get ready Take your seat
09:00- 09:20 Ricardo Koanuka State change and intro
09:20- 10:50 Ricardo Koanuka Speech/Training: I was crazy enough to believe in myself
10:50- 11:10 BREAK Break with music
11:10- 11:20 Ricardo Koanuka State change
11:20- 11:50 Alexandra Goncalves Speech: Failure is success
11:50- 12:50 Ricardo Koanuka Workshop: How to go out of your comfort zone
12:50- 13:50 LUNCH Your chance to eat with new contacts
13:50- 14:00 Ricardo Koanuka State change with live music.
14:00- 14:20 Daniel Donlind Speech: Willpower
14:20- 15:00 Bella Malekian Speech: Be your own cheerleader
15:00- 15:20 BREAK Break with music
15:20- 15:30 Ricardo Koanuka State change
15:30- 16:10 Ricardo Koanuka Workshop: Program your brain
16:10- 16:20 Ricardo Koanuka State change
16:20- 16:40 QAA All
16:40- 17:00 Ricardo Koanuka Anchoring the day
17:00- 18:00 Music, dance and mingle Enjoy the energy!

Please note: All content will be in english. Date, speakers, time and content may change!

OCZ Conference info

Date: 15th September 2018

Time: 08:00-16:00

Place: Malmö

Location: Studio Black Box, Nordenskiöldsgatan 24, 211 19 Malmö

Black Box Malmö Event Black Box Malmö Event


The mission of the conference is for you to strengthen your belief in your own ability to create, increase your social skills and create business, driven by purpose. We know your unique vision will give you fulfillment beyond anything else. Your path is always outside your comfort zone. So, start here, at the Outside Comfort Zone Conference.

Encourage unused entrepreneurial potentials through personal development and training people to be comfortable outside the comfort zone.

Goals of OCZ:

    Increase ambitions to growth by converting the law of Jante into Malmölagen.

    Embrace an international spirit with a global network that enable collaborations and exchange of experiences.

    Educate about the benefit of diversity and integration as a competitive advantage in entrepreneurship, leadership, partnership and organization.

    Offer a platform with professional guidance that improves empowerment and social ability to include and communicate.

Outside Comfort Zone is a non-profit organization organizing the annual conference in Malmö and Brazil and monthly network meetings in Malmö.

Background story

Sweden has the highest proportion of the population who consider themselves able to identify good business opportunities (70 percent). However, only 37 percent see themselves have sufficient opportunities to start a business, according to GEM (Global Entrepreneurship Monitor).

  • winner documentary

    In 2011,

    the non-profit association Outside Comfort Zone, was founded to develop each one's self-esteem and self-confidence through physical activities.

  • winner documentary

    In 2016,

    the founder Ricardo Koanuka arranged the first Outside Comfort Zone conference in cooperation with Malmö University sponsored by Lund University and Drivhuset.

  • winner documentary

    In 2017,

    the conference attracted 80 participant at Media Evolution, as well to Ricardo's birthplace, Salvador, Brazil the same year and 2018.

  • winner documentary

    In 2018,

    the conference focus more on giving tools through workshops at STUDIO Malmö.

  • 2018
    workshops with

Which ticket type are you?

All tickets includes breakfast, coffee and lunch.

event sold out

Early Bird I Prices

50 available

Individual: 430 SEK

You + Friend: 752 SEK

You + 2 Friends: 860 SEK

event sold out

Early Bird II Prices

30 available)

Individual: 618 SEK

You + Friend: 1 128 SEK

You + 2 Friends: 1 398 SEK

Regular Prices

50 available

Individual: 806 SEK

You + Friend: 1 504 SEK

You + 2 Friends: 1 935 SEK

Get your ticket!

Our partners

productioncompany Malmö

Koanuka Films & Marketing

Branding and storytelling via film.

Altitude Meetings

Altitude Meetings

Meetings, events and creative content that make a difference!

Lokal 17 Malmö

Lokal 17

Nordic food with influences from around the world by award-winning top-chefs Daniel Pembert and Tomas Gustafsson.

JustNu Triangeln


SCA certified baristas who make the Swedish fika into a unique coffee experience, creating the right conditions for successful business.

JustNu Triangeln


A personal print supplier who delivers quickly and is always close by.



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Kristian Rönne

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Let's Get In Touch!

Give me a call or send an email and I or the team will get back to you as soon as possible!

Ricardo Koanuka 0769 27 31 52