Your mental trainer
Founder Ricardo Koanuka has always turned his passion into business. Born in Brazil, lived in the US and at the age of 30 he came to Sweden, with the vision of an international entrepreneurship.
Without contacts, capital, language or understanding the law of Jante... Ricardo arrives in Sweden, Malmö with one desire; to be himself.
I went to business networks in Malmö, but people turned my back. I had met my greatest fear; doubt. I let the law of Jante convince me that I hurt others by being myself.
When he stopped believe in his vision, he reached a breakpoint and thus broke one of the Jante's laws;
You shall not think that you can teach us anything.
He began to educate himself through the best international within personal development. His first mentor was New York's best seller and expert in passions, Janet Attwood. He then trained himself by the creators of NLP, technology for immediate change that gives the desired result and became coordinator in collaboration with Tony Robbins.
He started a production company and directed the award-winning documentary film Resilience - Mindset that pushes restrictions and functionality.
Many in the audience said:
The main character has no preconditions in this world, yet he has something within himself that I seem to miss.
It became the seed of Outside Comfort Zone. Since 2016 OCZ has developed people's self-esteem and internal resources; Mental strength, social skills and emotional intelligence.
Since then, the training has spread internationally from Sweden to Brazil and Cyprus.
Sweden helped me to become the best version of myself, but I also think that Swedes have something to learn from an international perspective when it comes to believe in their own ability to create.
– Ricardo Koanuka
Founder, mental trainer and entrepreneur.
